Common WordPress mistakes and how to avoid them.
WordPress is a powerful and flexible platform, which is why it powers over 40% of all websites. But with that flexibility comes the risk of user error, especially when setting up or managing your site without expert guidance. As a freelance WordPress developer, I’ve seen (and fixed) plenty of common missteps that can hold your site back. Let’s take a look at some of the most frequent WordPress mistakes—and how to avoid them.
1. Ignoring updates
One of the easiest ways to keep your site secure and running smoothly is to update your plugins, themes, and WordPress core. Yet many site owners skip this step, which can leave your site vulnerable to bugs and security issues. The fix? Log in regularly and apply updates—or better yet, use a maintenance service to keep things current without the stress.
2. Choosing the wrong theme
A beautiful design means nothing if your theme is bloated or poorly coded. Free themes from unknown sources can introduce security risks and slow down your site. While many developers rely on pre-built themes, I build all my websites using a completely custom-built theme, tailored specifically to your brand and functionality needs. This ensures your site is unique, secure, and optimised for performance, without unnecessary bloat or risks.
3. Overloading with plugins
Plugins can be helpful, but too many (or the wrong ones) can slow your site down, cause conflicts, or even break functionality. Instead of installing a plugin for every feature, ask yourself: Is this really necessary? When possible, lean on custom development to integrate the features you truly need without the performance drag.
4. Not setting up SEO basics
Many WordPress users forget to configure basic SEO settings like meta titles, descriptions, and permalinks. These simple tweaks can have a big impact on how your site performs in search engines. Tools like Yoast SEO can help, but it’s also worth working with someone who understands how to optimise content from the start.
5. Forgetting about mobile and UX
A site that looks great on desktop but falls apart on mobile is a big red flag for users and search engines alike. In fact, over 60% of website traffic now comes from mobile devices—so responsive design and thoughtful UX aren’t optional, they’re essential. Always test your site across devices and ensure content is clear, easy to navigate, and user-focused.
Need help fixing your WordPress site?
Whether your site is running into issues or just feels a little “off,” I can help. From performance audits to full redesigns, I work with clients across Australia to create fast, functional, and future-ready WordPress websites. Get in touch or fill out a project brief to get started.
