Key SEO tips for your website.
SEO (Search Engine Optimisation) is one of the best ways to get organic traffic to your website and show up on Google searches. But let’s be honest, figuring out where to start can be a bit tricky for small business owners. Don’t worry though, I’ve got you covered! In this post, we’ll go over some key SEO tips that’ll help you optimise your site and get noticed by search engines.
1. Do some keyword research
Keywords are at the heart of SEO. The trick is to think about what your audience would actually search for. Once you know that, you can create content that speaks directly to their needs. Tools like Google Keyword Planner or Ubersuggest can help you find the right keywords for your business. Once you’ve got your keywords, sprinkle them naturally throughout your website—on blog posts, service pages, and meta tags.
2. Optimise on-page elements
On-page SEO is all about optimising the things your users actually see, like page titles, descriptions, and headings, so search engines can crawl and understand your content. Here are some key things to focus on:
- Title tags: Make sure your page titles clearly describe what the page is about and include your main keyword.
- Meta descriptions: Write a short, compelling summary of your page that includes your target keywords.
- Headings (H1, H2, h2): Use clear headings to structure your content and naturally add keywords where it makes sense.
- URL structure: Keep your URLs clean and descriptive so they reflect the content of your page.
3. Improve your site speed
Google loves fast websites, and so do your visitors. If your site is slow to load, it could hurt your rankings. Use tools like Google PageSpeed Insights or GTmetrix to see how your site is performing. Here are some quick fixes:
- Compress your images
- Minimise your JavaScript and CSS files
- Leverage browser caching
- Consider using a content delivery network (CDN)
If your site takes too long to load, visitors will bounce—and Google will take notice.
4. Mobile optimisation is key
With over 60% of internet traffic coming from mobile devices, it’s a no-brainer to make sure your website works perfectly on phones and tablets. A responsive design will automatically adjust your site’s layout for mobile, improving both the user experience and your SEO. Use Google Search Console or PageSpeed Insights to test how your site looks and performs on mobile devices.
5. Create high-quality content
Content is king when it comes to SEO. Regularly publishing content that’s relevant, informative, and engaging can help improve your rankings. Whether it’s blog posts, service pages, case studies, or guides, make sure it provides value to your audience and includes the right keywords naturally.
6. Build quality backlinks
Backlinks—those links from other reputable websites that point to your site—are a big factor in how Google ranks pages. Backlinks act like votes of confidence for your content. You can build them by:
- Guest blogging on other websites
- Collaborating with influencers or other businesses in your niche
- Creating shareable content like infographics or research reports
- Submitting your site to online directories
7. Use SEO tools to track performance
To make sure all your hard work is paying off, track your website’s performance using tools like Google Analytics and Google Search Console. These tools give you insights into which keywords are bringing in traffic, how users are finding your site, and which pages are performing the best. Use this data to refine your strategy and keep improving your SEO efforts.
Ready to optimise your website?
SEO isn’t a quick fix—it’s a long-term strategy. But with patience and consistency, you’ll see results. If you’re ready to take your SEO to the next level, fill out the project brief to start crafting a custom SEO strategy for your website.