The website development process explained.

The Website Development Process Explained

Designing a website isn’t just about picking colours and layouts—it’s a team effort that brings your brand and goals to life online. Whether it’s your first time working with a developer or you’re giving your site a fresh look, knowing what to expect makes everything run more smoothly. Here’s how I typically approach custom WordPress projects.

1. Discovery and planning

It all starts with a chat. We’ll talk about your goals, ideal users, design ideas, and anything you need the site to do. You’ll also fill out a quick project brief so we’re on the same page. From there, I’ll put together a proposal with everything you need to know—what’s included, the timeline, and pricing.

2. Content gathering

Content is the heart of your site. We’ll collect your words, images, and anything else that’ll help bring the pages together. If you’ve already got content, we’ll review and shape it for the new design. If you need help creating it, I can guide you or recommend some awesome copywriters and photographers.

3. Design concepts

Based on your brief, I’ll create a design concept—usually starting with the homepage. This is where we nail down the layout, typography, colours, and overall feel. You’ll get to review and give feedback before we move on to the rest of the pages.

4. Development

Once the design’s approved, I’ll start building. I use a completely custom WordPress theme—no bloated templates or unnecessary extras. Your site will be fast, flexible, and easy for you to manage. And yep, it’ll look great on phones and tablets too.

5. Revisions and testing

You’ll get access to a live demo so you can test the site and share any final tweaks. I’ll also test it across devices and browsers to make sure everything runs smoothly.

6. Launch and support

Once you’re happy, we’ll launch! I’ll handle the go-live process and make sure everything’s set up properly. I also offer ongoing support—so if you need updates, training, or just a hand post-launch, I’ve got you covered.


Ready to bring your website to life? Whether you’re starting from scratch or giving your current site a glow-up, I’d love to help. Get in touch or fill out a project brief to get started.