What pages should a website have.
If you’re planning a new website (or reviewing your existing one), one of the first questions that comes up is: what pages do I actually need? Whether you’re building a one-pager or a multi-page site, having the right content structure helps guide your visitors, tell your story, and convert leads into clients.
Here’s a simple breakdown of the essential pages, along with a few optional ones that can add real value.
Must-have pages for most websites
1. Home
Your homepage is your digital front door. It should quickly explain who you are, what you do, and who you help. Think of it as a snapshot of the rest of your site, giving visitors a clear sense of your brand, your offer, and why they should explore further. A well-structured homepage entices people to dive deeper, whether that’s learning more about your services, reading your story, or getting in touch.
Include:
- A short, clear headline that captures your offering
- Introductory text
- Key services or product highlights
- A call to action (like “Book a call” or “View services”)
- Social proof: testimonials, logos, or quick stats
Read more: Why UX matters on your homepage
2. About
At the end of the day, people want to connect with real people. Your About page is your chance to tell your story, share what matters to you, and show what makes you tick.
Include:
- Who you are and what you stand for
- Your background or experience
- A photo (optional, but adds trust)
- Why clients choose you
- A call to action (e.g. “Contact me” or “View my work”)
Read more: Beginner’s guide to planning your website
3. Services or Products
This is where you explain what you offer and how it helps your audience.
Include:
- A clear list of services or products
- Brief descriptions of each
- Benefits and outcomes
- Pricing (optional, but transparency builds trust)
- A CTA for each service (e.g. “Enquire now” or “Learn more”)
Read more: How to prepare for a website project
4. Contact
Make it easy for people to reach you.
Include:
- Contact form
- Email address or phone number
- Business hours (if relevant)
- Location or service area
- Links to socials
Read more: What to include in a project brief
Optional but recommended pages
5. Blog or Resources
Great for sharing insights, improving SEO, and positioning yourself as an expert.
Use it for:
- Helpful articles or FAQs
- Case studies or client stories
- News or announcements
Read more: How often should you update your blog?
6. Portfolio or work examples
If you’re a designer, photographer, builder, or creative, this is a must.
Include:
- Project summaries
- Visuals or screenshots
- Brief explanation of your process or outcomes
Read more: How front-end development supports your portfolio
7. Testimonials or reviews
Builds trust and helps potential clients feel confident in choosing you.
Read more: What clients want to know before hiring
8. FAQ
Helps pre-empt common questions and reduce hesitation.
Good for:
- Explaining your process
- Addressing concerns like timelines or pricing
- Clarifying policies (e.g. refunds, cancellations)
Read more: Website maintenance basics
9. Privacy Policy / Terms
Required if you collect user data (like through a form or newsletter signup). This page is essential for compliance.
Read more: Why having your own website builds credibility
How to decide what your site needs
- Start simple: Focus on the core 4 pages (Home, About, Services, Contact)
- Add more when you’re ready: Like a blog, testimonials, or portfolio
- Think user-first: What does your visitor need to know to take the next step?
Final thoughts
You don’t need dozens of pages to have an effective website, but you do need to cover the basics clearly and confidently. Focus on what your audience needs to see, and structure your content to guide them from interest to action.
Need help planning your website? Let’s chat about what pages make sense for your business.
